Tesco Christmas
- Client: Tesco
- Role: Art dIrector
This Christmas campaign is all about celebrating the enduring brilliance of a real Christmas. TV and cinema, UK.
It shows the life of a couple and their growing family celebrating Christmas throughout the years. The film starts in the sixties and takes you all the way into 2013.
The idea was to portray what a genuine and true Christmas looks like; not the sugar coated portrayal of a picture-perfect Christmas but a real and raw portrait of a family celebrating Christmas with all the flaws, the quarrels and silly stuff that comes with it. All footage used through the decades are shot on the cameras and formats of that time, from Super 8 film to VHS, HD and iPhone footage in 2013.
The idea was to portray what a genuine and true Christmas looks like; not the sugar coated portrayal of a picture-perfect Christmas but a real and raw portrait of a family celebrating Christmas with all the flaws, the quarrels and silly stuff that comes with it. All footage used through the decades are shot on the cameras and formats of that time, from Super 8 film to VHS, HD and iPhone footage in 2013.
Credits: Sophie Bodoh / Copy Writer. Dan Norris & Ray Shaughnessy / Creative Directors. John Crowley / Director