Selfridges ‘Identity’

• Client: Selfridges Group
• Role: Creative dIrector

Campaign for the 2015 Autumn / Winter collection for The Bijenkorf. The Bijenkorf is the largest luxury fashion department store in the Netherlands and is owned by the Selfridges Group.

This campaign included print, poster and film that was shown both as a TV commercial and online. The campaign was co-created, directed and photographed by Nadav Kander.