Samsung Gear S3

• Client: Samsung
• Role: Creative dIrector

Integrated campaign to launch the Samsung Gear S3 frontier smartwatch. This campaign was created in October 2016 and consisted of print, digital, and film.

This watch is designed to withstand the elements with its military-grade durability while staying connected in the most remote places thanks to the latest technology.

To demonstrate the durability of the watch, we put the Gear S3 through the test by shooting in a wind tunnel. Extreme elements like torrential rain, a snow blizzard, and a sandstorm were simulated, which both the watch and talent had to endure.