Samsung Gear VR

• Client: Samsung
• Role: Creative dIrector

Integrated 2017 campaign to promote the Samsung Gear VR headset.

A stylistic approach to showcase both the product in the real world and the imaginary world one is in when experiencing something in VR.

Together with photographer Daniel Sannwald, we explored the virtual worlds of the Gear VR where you can watch 360° videos, paint in VR or play games with friends. This campaign consisted of print, online and instore.