Escada Perfume
- Client: Escada
- Role: Art Director Designer
Global campaign for Escada signature perfume consisting of 4 TV spots, print, outdoor and in-store.
Shot by Miles Aldridge in cooperation with United Visual Artists, who used new technology to create an interactive digital representation of the model on set.
The model was recorded and her image was transferred to a dot grid on a 6m high wall. This image was then used as a background for the print ads. These abstract dot images referred to the design of the perfume bottle: see-through glass covered in pink dots.
Four TV commercials were created to bring the consumer into the imaginary world of the Escada perfume.
Credits: Miles Aldridge / Photographer. Johan Renck / Director. United Visual Artist / Digital Art. Sue Anderson / Creative Director