Winter on The Coke Side of Life
- Client: Coca-Cola
- Role: Art Director
When wondering what people in Amsterdam wanted the most in cold, dark winters, the answer was easy: sunlight. The campaign brought sunshine to the Netherlands in January.
Event & posters, print and web.
In Amsterdam’s Westerpark, a 10m-diameter balloon floated in the air like the sun, while smells of summer, the sound of birds and wooden beach chairs reinforced the experience of a summer day.
Credits: Richard Gorodecky / Copywriter. Craig Williams / Designer. Yuko Kondo / Illustrator.